If you’re not paying for the product, the product is you

If you’re not paying for the product, the product is you

http://www.investopedia.com/stock-analysis/032114/how-facebook-twitter-social-media-make-money-you-twtr-lnkd-fb-goog.aspx

If you’re not paying for the product, the product is you.

There’s a reason why Facebook’s 10-K filing with the U. S. Securities and Exchange Commission (SEC) uses the acronym ARPU, as in average revenue per user