Business development

I hold a strong belief in the importance of partnership ( business development) for early stage startups, especially for enterprise products.

Why? In B2B market, it’s hard to find customers, let alone get known and trusted by them. To solve it, sticking with big (or at least surviving) guys in the market is best way to approach to customers.

We’re applying it to some of our startups. So recently, I spend quite a lot of time researching about business development. Some of what I read so far. I will write about it when I have more experience.

http://www.thisisgoingtobebig.com/blog/2010/9/21/business-development-for-early-stage-startups.html

• Very basic, like the idea of 3 basic questions -“what do we offer”, “who wants this” and “what’s the simple deal that maximizes our ROI?”
• Two ways of partnership
• Suitable for early-stage

http://www.thisisgoingtobebig.com/blog/2010/9/21/business-development-for-early-stage-startups.html

• 15 things you need to know about partnership

http://www.thisisgoingtobebig.com/blog/2010/9/21/business-development-for-early-stage-startups.html

• Interesting point about how “fit” is important in partnership — Goldilocks principle

http://www.thisisgoingtobebig.com/blog/2010/9/21/business-development-for-early-stage-startups.html

• Lessons about partnership from how Franklin made France partner with the U.S